If you decide against auction, you’ll need to decide whether to market your house without an indication of price. In this video, I make a couple of points to help you make that decision.

In a raging seller’s market, there is a point to leaving the price out. There’s a lot of buyers. They all come through and then are told to put in their best offer. This is the best negotiating place to be in.

So in a seller’s market, by all means talk to your agent about that.

Auction is also a marketing strategy that, initially, doesn’t have an indication of price. The auction means that, in Stage 1, no price is given. But on a particular day, you’ll be calling for interest and seeing what is there.

If you’re selling in a buyer’s market, I don’t recommend a no-price strategy. My experience here suggests either auction the house, which makes your home stand out and brings some intensity to the campaign, or put a well thought-out price on your home. In a buyer’s market, there’s usually too much going on, and too much choice, for buyers to be bothered with a house that has no price.

You need to watch the agent’s methodology here. If they suggest you market without a price, they could just be being lazy, trying to get your listing without having the hard conversation about price that you need to have in a buyer’s market. I hope that gives you enough to work out which way you need to go.